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Mak, M. (author)
Usability, simplicity and ease of use are still ‘hot topics’ in product design. To illustrate how important the user became in product design, Philips introduced Sense and Simplicity as their brand promise in 2004. However, in the early nineties, Philips had already launched a product line that aimed to be specifically easy to use. The line was...
master thesis 2009