Searched for: subject:"Case%5C%2BStudy"
(1 - 1 of 1)
document
Ferrigno, Luca (author)
Today’s market environment is characterized by increasing competition. This competition forces incumbents to innovate if they want to sustain their competitive advantage. Large enterprises start to adopt methodologies pioneered within the startup world, like the lean startup methodology, the innovate. The adoption of this methodology has proven...
master thesis 2018