Glamor in, Camp out! Product evaluation and marketing strategy for NoveFlex

This graduation thesis is carried out for NoveFlex, a new startup who creates products that adapt an emerging mobile lifestyle of the contemporary world. One innovation “PeTje”, an outdoor recreational model, was assigned to be the thesis focus with an aim to identify the right customer groups in the Dutch market, and further propose strategic...

Designing a spaceport visitor experience center

PROJECT BACKGROUND Space Expedition Corporation (SXC) founded in 2011, is one of the few companies that offers commercial sub-orbital spaceflights to the general public. Moreover, these spaceflights allows scientific institutes to perform scientific research in space (microgravity research). To provide these spaceflights, SXC has a wet-lease...

From Anonymity to Successfull Ingredient Branding: Creating a value proposition for the harmonica technology and Draka Interfoam

Draka Interfoam is a company specialized in the development, production and processing of polyether foams. The company focuses on bedding, mattresses, furniture, converting and healthcare industry. Draka Interfoam is supplier to local and international clients in these industries and over the years has accomplished to build a well-established...