Bridging the corporate and start-up world by creating “raise-up” companies: The development of a model that supports the creation of new ventures for corporate opportunities

To meet all of these requirements, this paper proposes a “raise-up” as a solution: “An adolescent organisation, designed to explore and scale a business model”. Put differently, this “raise-up” bridges the valley of death and enables the corporate to exploit radical innovations. “Raise-ups” are created to exploit a unique market opportunity that...

Zilver Reflection. An innovation strategy for an innovation consultancy

In spring 2010, Zilver Innovation initiated a project called “Design The New Business” . The aim of this project was to investigate how designers and business people are working together in new ways to solve the complex problems that businesses are facing today. The outcome of the project was a documentary that included interviews from design...

The development of a consultancy instrument to support SMEs in defining new product requirements from a customer-driven perspective

The Master Thesis describes the development of a consultancy instrument for Syntens to support SMEs in defining product requirements from a customer-driven perspective. In the current situation, many SMEs have internally focused new product development activities, without emphasizing customer needs and experiences. This causes poor alignment...