Searched for: subject%3A%22Consumer%255C+Research%22
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Kanders, Marscha (author)
This graduation project carried out within the master ‘Strategic Product Design’, deals with the strategic expansion of Salmari into the German market. The company Salmari, a salmiak liquor, is increasingly popular and growing in the Netherlands. The company has a short-term ambition to increase sales in the Netherlands by 2023 and a long-term...
master thesis 2023
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Cai, Angela (author)
Company X is a renowned engineering and technology corporation based in Germany that has established a prominent presence in China for over a century. Company X is actively promoting and leading the way in adopting environmentally friendly technological projects in response to the green energy trend worldwide. A significant step in this...
master thesis 2023
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Hansen, Miki (author)
Food packaging serves many functions, from product protection to extending product shelf life to enabling convenient or effective usage (i.e., portability, resealability) to communicating relevant information or brand image to consumers. However, packaging has various negative impacts on the environment throughout its life cycle. While consumers...
master thesis 2023
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Visser, Mirjam (author), Schoormans, J.P.L. (author)
To reduce energy consumption of households, many appliances contain eco-settings, which when used, reduce energy consumption. However, the effectivity of the eco-settings in reducing energy consumption is hardly tested. Other design for sustainable behaviour strategies like coercion and feedback might be more effective. To test the...
journal article 2023
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Schifferstein, Hendrik N.J. (author)
To increase practical relevance, scientific research on food design is slowly shifting toward studying real-life food situations, letting go of experimental control to allow creative freedom, and studying design considerations during the creative process. On the other hand, some chefs and food designers have started to develop collaborative...
review 2023
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Snel, Senna (author)
Refurbishment is a critical strategy in the circular economy (Bocken et al., 2016). Despite the environmental and financial benefits, refurbished products are not a popular consumer choice (Mugge et al., 2017). Refurbished products are seen as old, used and of low quality, and consumers worry that products are contaminated with traces of a prior...
master thesis 2021
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Braams, M.M.F. (author)
Many non-profit organizations (NPO’s) in the Netherlands have lost a large amount of donors over the last years. This thesis explores the use of behavioural influence design, applied in an online solution, in order to improve donor engagement for the well-known NPO WWF. The thesis focuses at creating long-term engagement with donors in the age...
master thesis 2020
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Bakker, Annet (author)
Lighting can have a significant influence on product appearance, and therefore on product perception. Multiple studies showed this influence of retail lighting (e.g. Baker et al., 1992; Quartier et al., 2014b). However, existing research into the influence of lighting on product perception is somewhat insufficient, therefore the goal was to gain...
master thesis 2019
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Song, Yuke (author)
master thesis 2018
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Buesink, Robert (author)
This graduation report was written by Robert Buesink in collaboration with Wonder Inc. and the Delft University of Technology. Wonder Inc. is a strategic design and innovation agency that was founded in 2008. For years they have been working on the creation of a Brand perception model. Wonder inc. believes that brands live in the mind of the...
master thesis 2018
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Visser, Mirjam (author), Schoormans, J.P.L. (author), Vogtländer, J.G. (author)
Although most people claim to prefer a more sustainable product, only a limited number of ‘green buyers’ act on their words at the moment of purchase. To find out how to get mainstream buyers to buy more sustainable products, we used data on 950 Western European buyers of 32 different vacuum cleaner models. The issue was why three out of four...
journal article 2018
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Dekkers, T. (author)
The Sense Glove, which was originally called the S-Sense, is an exoskeletal glove from Adjuvo which can very accurately measure the position of the fingers. While this product was initially developed to help medical professionals in the hand and wrist rehabilitation field, the goal of this project was to see whether or not a market...
master thesis 2017
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Wurl, J.M. (author)
The energy transition is characterised by the growth of intermittent and thus non-steerable energy sources such as solar photovoltaic and wind. The technology development in the PV sector enables consumers to move beyond passive consumption of electricity towards becoming active producers of their own energy. This led to an increasing number of...
master thesis 2016
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Riek, Markus (author), Boehme, Rainer (author), Ciere, M. (author), Hernandez Ganan, C. (author), van Eeten, M.J.G. (author)
While cybercrime has existed for many years and is still reported to be a growing problem, reliable estimates of the economic impacts are rare. We develop a survey instrument tailored to measure the costs of consumer-facing cybercrime systematically, by aggregating different cost factors into direct losses and expenses for protection measures....
conference paper 2016
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Van Veen, P.W. (author)
master thesis 2014
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Grosscurt, E.M. (author)
Retail design has a considerable effect on influencing consumers’ perception and behaviour in a store. Lighting can play a large role in this. However, research about the influence of light on product perception is very limited. Therefore, this research has studied the influence of several lighting characteristics on different value dimensions...
master thesis 2014
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Van Roest, D.M. (author)
This master thesis describes the process of exploring a new service concept for ANWB, the ANWB at Home service. Via analysis of trends and competitors and a consumer survey an advice is given on whether and how to implement this new service.
master thesis 2013
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Nijs, F.M. (author)
Healthy People is a small Dutch company founded in 2006 and located in The Hague. The company sells different types of fruit juices in the chilled juice section of most Dutch supermarkets and is mainly known for their super fruit juice range. These juices are made of fruits that contain a high amount of antioxidants, which contribute to better...
master thesis 2012
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Dong, M. (author)
The research focuses on the challenges that Dutch design companies have encountered in their practical work for the Chinese clients. Ten different respondents are interviewed for the research, including Dutch designers, a Dutch business director, a Chinese employee and so forth. The collected interview data contribute to explore the culture...
master thesis 2012
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Tabeau, K.E. (author)
This research project investigated how interactive exhibits can support the museum experience of explorers, within the environment of NCB Naturalis. One interactive design was developed throughout this project to serve as an example, and guidelines on how to design such exhibits in general were formulated. The main phases through which this...
master thesis 2011
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