Searched for: subject:"Consumer%5C+research"
(1 - 17 of 17)
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Bakker, Annet (author)
Lighting can have a significant influence on product appearance, and therefore on product perception. Multiple studies showed this influence of retail lighting (e.g. Baker et al., 1992; Quartier et al., 2014b). However, existing research into the influence of lighting on product perception is somewhat insufficient, therefore the goal was to gain...
master thesis 2019
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Buesink, Robert (author)
This graduation report was written by Robert Buesink in collaboration with Wonder Inc. and the Delft University of Technology. Wonder Inc. is a strategic design and innovation agency that was founded in 2008. For years they have been working on the creation of a Brand perception model. Wonder inc. believes that brands live in the mind of the...
master thesis 2018
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Visser, M.C. (author), Schoormans, J.P.L. (author), Vogtländer, J.G. (author)
Although most people claim to prefer a more sustainable product, only a limited number of ‘green buyers’ act on their words at the moment of purchase. To find out how to get mainstream buyers to buy more sustainable products, we used data on 950 Western European buyers of 32 different vacuum cleaner models. The issue was why three out of four...
journal article 2018
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Dekkers, T. (author)
The Sense Glove, which was originally called the S-Sense, is an exoskeletal glove from Adjuvo which can very accurately measure the position of the fingers. While this product was initially developed to help medical professionals in the hand and wrist rehabilitation field, the goal of this project was to see whether or not a market...
master thesis 2017
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Wurl, J.M. (author)
The energy transition is characterised by the growth of intermittent and thus non-steerable energy sources such as solar photovoltaic and wind. The technology development in the PV sector enables consumers to move beyond passive consumption of electricity towards becoming active producers of their own energy. This led to an increasing number of...
master thesis 2016
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Riek, Markus (author), Boehme, Rainer (author), Ciere, M. (author), Hernandez Ganan, C. (author), van Eeten, M.J.G. (author)
While cybercrime has existed for many years and is still reported to be a growing problem, reliable estimates of the economic impacts are rare. We develop a survey instrument tailored to measure the costs of consumer-facing cybercrime systematically, by aggregating different cost factors into direct losses and expenses for protection measures....
conference paper 2016
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Van Veen, P.W. (author)
master thesis 2014
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Grosscurt, E.M. (author)
Retail design has a considerable effect on influencing consumers’ perception and behaviour in a store. Lighting can play a large role in this. However, research about the influence of light on product perception is very limited. Therefore, this research has studied the influence of several lighting characteristics on different value dimensions...
master thesis 2014
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Van Roest, D.M. (author)
This master thesis describes the process of exploring a new service concept for ANWB, the ANWB at Home service. Via analysis of trends and competitors and a consumer survey an advice is given on whether and how to implement this new service.
master thesis 2013
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Nijs, F.M. (author)
Healthy People is a small Dutch company founded in 2006 and located in The Hague. The company sells different types of fruit juices in the chilled juice section of most Dutch supermarkets and is mainly known for their super fruit juice range. These juices are made of fruits that contain a high amount of antioxidants, which contribute to better...
master thesis 2012
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Dong, M. (author)
The research focuses on the challenges that Dutch design companies have encountered in their practical work for the Chinese clients. Ten different respondents are interviewed for the research, including Dutch designers, a Dutch business director, a Chinese employee and so forth. The collected interview data contribute to explore the culture...
master thesis 2012
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Tabeau, K.E. (author)
This research project investigated how interactive exhibits can support the museum experience of explorers, within the environment of NCB Naturalis. One interactive design was developed throughout this project to serve as an example, and guidelines on how to design such exhibits in general were formulated. The main phases through which this...
master thesis 2011
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Giraldo, F. (author)
The Brain, Body and Behavior department of Philips Research have been working on the development of a new technology based on the stimulation of the human brain through the visual sense. This stimulation is made by a light source that presents specific characteristics (frequencies given by flickering conditions) that can influence the brain...
master thesis 2010
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Ghazzi, D. (author)
The goal of the graduation project is to develop a digital TV product portfolio. The company and context, including a explorative qualitative consumer research, are conducted to find strategic fields for the company Wiericke. This resulted in a roadmap with new Digital TV functionalities.
master thesis 2010
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Bijl, K. (author)
This master thesis shows the design process of “Developing an innovative product for Bolletje, based on rusk”. Bolletje is a Dutch company which is specialized in making bakery products with a long storage life. The brand Bolletje has an awareness of 98% in the Netherlands and its core product is rusk. This product is closely associated with the...
master thesis 2010
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Van der Ende, D. (author)
This thesis handles strategic considerations for Redken, a L’Oréal brand which operates in the market of professional hair styling. It has a full portfolio for the practice of stylists. All products have a high quality, created through constant investment in research and development. Redken directly sells to stylists, by which it has a “business...
master thesis 2009
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Van Slooten, R.F.M.S. (author)
Blofield has an interesting product: the Chesterfield sofa and armchair. However, they lack insight and a structured approach to build their portfolio based on this. Consumer research formed the base in this report for the development of concepts and a proposal for the implementation of new product development. Consumer research shows that the...
master thesis 2009
Searched for: subject:"Consumer%5C+research"
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