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Molenaar, Loeke (author)
KLM, a Dutch airline, is renowned for their high levels of services and customer experiences. With their purpose ‘moving your world by creating memorable experiences’, maintaining those high levels of services is important. Cabin crew is for a big part responsible for those high levels of services. Making cabin crew feel the best of them and...
master thesis 2019
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van Heuveln, Sanne (author)
KLM has the ambition to be become most customer-centric airline company. Focusing on customer intimacy, KLM defines their purpose: Moving your world, by creating memorable experiences. In order to be successful towards customers, KLM has to start on employee level first, with the cabin crew to be more specific. For cabin crew, their journey...
master thesis 2017