The subculture of electronic dance music: Developing a strategy for ZeeZout: from underground to event brand

ZeeZout is a young Dutch company focused at events in the (underground) house music. A strong believe in music as common ground between people leads ZeeZout as a growing brand in the Dutch electronic music scene. With different events throughout the Netherlands, ZeeZout is striving to build a strong brand in house music, both through earning the...

The Ideal Electric Bicycle for Commuters

This thesis represents a graduation project that was done for the early stage startup: Spaac. The alternative title is: A Design Intervention to Stimulate E-Bike Acceptance. A bicycle was designed to appeal to young commuters that currently do not ride e-bikes because of the social stigma. The Cultural Strategy of Douglas Holt was used to come...

Open the Dialogue! Strategic tools for improving innovation management in a multi-cultural engineering environment

Research of context and current situation of Driessen Aerospace, an engineering company in expansion and the division Galleys Europe with the objective of finding out how can can be influenced the management of innovation, collaboration and organizational culture towards innovation in all different locations taking into account the cultural...