Direct export deliveries: an impact analysis of bypassing the Heineken distribution center in Germanyan impact analysis of bypassing the Heineken distribution center in Germany

The Heineken supply chain goes from the production units, through local distribution centers, to the wholesale and retail customers in the market. Heineken Netherlands Supply is interested in bypassing the distribution center in Germany when possible. It is expected that these so-called direct deliveries have the potential to save on transport-,...