Searched for: subject:"Direct%5C+channel"
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Allchin, A.R. (author)
Equip Outdoor Technologies Ltd. (Equip) is interested in opening a web shop to sell its Rab brand of outdoor sports products directly to UK consumers. The rise of e-commerce creates an interesting opportunity for a multi-channel strategy with an online direct channel operating parallel to the existing independent retail channel. In this project...
master thesis 2013