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Klaassen, Nine (author), Scheepens, A.E. (author), Flipsen, Bas (author), Vogtländer, J.G. (author)
In search of sustainable business models, product innovation must fulfil a double objective: the new product must have a higher (market) value, and at the same time a lower eco-burden. To achieve this objective, it is an imperative that the value, the total costs of ownership, and the eco-burden of a product are analysed at the beginning of...
journal article 2020