Seller market growth strategy for the circular electronics start-up, Valyuu

Nowadays, the amount of e-waste generated globally is growing at a faster speed, due to consumers' repetitive consumption and product replacement stimulated by electronics manufacturers. This leads to severe threats to our environment. However, a large amount of e-waste is not waste at all. They could be well refurbished and then reused by the...

Design for Philips Grooming Product Return Experience

With the rapid rise in consumption and production, natural resources are becoming increasingly scarce. As the prevalence of the linear economy leads to neglect in the product end-of-use (EOU) phase, moving towards a circular economy (CE) can maximize the product value by recovering and reusing. <br/>As one of the circular strategies applied by...

Design for divestment in a circular economy: Stimulating voluntary return of smartphones through design

For the transition toward a circular economy, it is essential that products are returned for reuse, refurbishing or recycling. In order to address the lack of literature on the topic from a user perspective, this paper explores how users can be stimulated to return used smartphones. Taking a Research through Design approach, we developed a...

Creating a Design Tool: Designing for the End-of-Use Consumer Experience in a Circular Economy: A design tool that enables designers to understand the current consumer experiences and design new experiences for the end-of-use of circular products

This report provides an analysis of the consumer experience at the end-of-use phase of a product. The study in this report focussed on the consumer-product relationship: how this plays a role in the process of product detachment, and what this means for products at the end-of-use, with a specific attention for products in a circular economy.<br/...

Designing the End-of-Use Consumer Experience in a Circular Economy for the Apple iPhone

The aim of this project was to design an end-of-use experience in a circular economy for the Apple iPhone. The main challenge was to find out what the obstacles were at the end-of-use. During this research it became clear that many consumers don’t do anything with their old phone when they buy a new one. These old iPhones are left forgotten in...

A meaningful goodbye: Design a closure experience for iPhone users

When it comes to mobile devices, off-boarding is a less well-acknowledged part of the product lifecycle, the vocabularies around endings are deficient. Both consumers and companies, however, tend to overlook the importance of the EOU consumer experience and its impact on a transition towards a CE. Companies like to introduce ‘hello’ to new...