Booking and Payment Integration of Air- and Public Transport for First/Last Mile Airport Trips: A Conceptual Framework and Business Model Canvas

In this research, the link between air travel and the first/last mile trip with public transportation will be researched, as in practice, ticket platforms (such as Booking.com or Expedia) do not yet provide this integrated air- and public transport service. Eventually, the idea would be to create an integration platform that serves as a mediator...