Ensuring an industry’s durability through reputation management: The influence of social perception on the reputation of the Dutch Food Processing and Packaging Machinery Industry

Problem statement The Dutch food processing and packaging machinery industry (food systems industry) is a very important sector considering its benefits to Dutch economy. The sector has a total annual turnover of approximately 2 billion euro’s and furthermore provides employment to more than 8600 people (GMV, n.d.). This sector, and entire Agro...