The power of city branding: Exploring the relationship between Rotterdam’s branding efforts and the gentrification of Katendrecht since the 1970s

The objective of this paper is to examine the relationship between city branding and gentrification, in order to critically evaluate the city branding ambitions integrated into cities’ policies worldwide. A case study of Rotterdam's central neighbourhood, Katendrecht, is used to investigate this relationship through a historical analysis of the...

A Changing Mathenesserweg: Research on the effects of gentrification in Rotterdam and specifically on the Mathenesserweg.

This thesis investigates both the status of gentrification on the Mathenesserweg in Rotterdam, as well as the lived experience of gentrification within the street’s inhabitants. Over the last few years, the street has been changing, both in the demographic makeup of the street and in the structuring of the houses. To get an idea about how the...

One face - the everchanging use: Analysis of King’s Cross area in London

London is a city with extremely rich history, where old and new are heavily intertwined. A prime example of this is the King’s Cross area, which has continued to be an integral area of the city for many Londoners. However, throughout centuries its meaning has changed. People have worked there, started journeys there, had their craziest Saturday...