A Conceptual Model for Persuasive In-Vehicle Technology to Influence Tactical Level Driver Behaviour

Persuasive in-vehicle systems aim to intuitively influence the attitudes and/or behaviour of a driver (i.e. without forcing them). However, the challenge in using these systems in a driving setting, is to maximise the persuasive effect without infringing upon the driver's safety. This paper proposes a conceptual model for driver persuasion at...