de Reuver, Mark (author), Athanasopoulou, A. (author), Haaker, T.I. (author), Roelfsema, M. (author), Riedle, M (author), Breitfuss, G. (author) Business model innovation (BMI) is becoming increasingly relevant for enterprises as they are faced with profound changes like digitalization. While business model thinking in academia has advanced, practical tooling that supports business model innovation for small and medium sized enterprises (SMEs) is still lacking. In this paper, we design,...
conference paper 2016
