A corporate vision in action: Implementing the Disruption X method into TBWA\NEBOKO

In a competitive marketplace, brands need to stand out to stay relevant. This means that it is important to keep evolving as a company and to find the whitespace to grow. The brand centered in this research is TBWA\NEBOKO, a big advertising agency located in Amsterdam. Their job revolves around finding this whitespace for other brands and...

Social well-being in offices: A design intervention to enhance employees’ sense of belonging by stimulating informal social interaction

The report describes the design process that led to an implementation strategy for a design intervention that fosters a sense of belonging and cohesion in working environments, by increasing opportunities of spontaneous face-to-face informal encounters. The research follows two different approaches: the classical double diamond process from the...

BIM for BREEAM-NL assessments: An implementation strategy based on BIM Maturity

As climate change concerns increase, more and more clients are aiming for higher sustainability ratings for their properties. Green building assessments are of great importance to stimulate the sustainable paradigm shift within the Architecture, Engineering and Construction industry. However, the current working process for green building...

Car drivers’ preferences for ISA policy measures

Intelligent Speed Adaptation (ISA), an in-vehicle system that can either warn the driver or directly limit the vehicle’s speed when the speed limit is reached, is generally believed to have a large potential to increase road safety. However, policy makers hesitate to take policy measures that may increase ISA use. Public acceptance of ISA or...

Discovering an authentic brand, a brand-driven strategy for introducing a new product line to a new mobility market

Project:#001 is a company that develops custom-made private label merchandise, promotional products and accessories that reinforces other companies in the mobility market. They have an expertise in textile and polymeric fabrics and they have a strong vision in how a brand is supposed to be translated into products. Due to difficulties in their...

Design of a Bus Rapid Transit Network for Dar es Salaam, Tanzania: Towards improvement of the Public Transportation System

A well planned and organized public transport system contributes significantly to the economic growth and improved quality of life in a city and a nation at large. However, developing such a system requires understanding of the city's local conditions and development dynamics, so that the design addresses the current and future needs of the city...