Developing new products and services in entrepreneurial contexts

Eco-efficient Value Creation: An Alternative Perspective on Packaging and Sustainability

The classical sustainability perspective on packaging is to reduce the environmental impact or eco burden of the packaging, using life cycle assessment to evaluate different design alternatives. Simultaneously, the classical marketing perspective on packaging is to generate value through differentiation, for instance, by providing additional...

Practices of a "green" front end of innovation; A gateway to environmental innovation

Activities in the fuzzy front end of the innovation process (FFE) are the root of success for any company hoping to compete on the basis of innovations. Considering the importance of the FFE, it would seem logical to bring the environmental considerations already to the activities of the early stages of the innovation process in order to...

Sustainability in Design Engineering Education; Experiences in Northern Europe

In recent years, the implementation of sustainability into the curricula of engineering has become increasingly important. This paper focuses on the experiences of integrating sustainability in Design Engineering education in the academic bachelor programs at Delft University of Technology in The Netherlands, at the University College of West...

Design for Sustainability in the Fuzzy Front End

Design for Sustainability has traditionally focused strongly on green fulfilment of a given function, i.e. the process after a design brief has been formulated. The part of the New Product Development process that comes before the formulation of the design brief, is usually referred to as the Fuzzy Front End. Here, the function is determined...