Searched for: subject%3A%22Market%255C%2Bintroduction%22
(1 - 8 of 8)
document
van Geenhuizen, M.S. (author), Nejabat, R. (author)
Municipalities are increasingly involved in energy transition planning. There are, however, doubts about whether municipalities are an adequate organization and scale level for this. In this context, the article aims to picture developments of local young technology firms in bringing energy inventions to market, in particular, how municipalities...
journal article 2021
document
Nejabat, R. (author), van Geenhuizen, M.S. (author)
Many university spin-off firms today are involved in sustainable energy technology. However, to what extent and how spin-offs reach market introduction of their inventions, is not well-understood. Spin-offs may differ in many ways, like entrepreneurial orientation and competences, and opportunities in their ecosystem. To contribute to a...
conference paper 2019
document
Nejabat, R. (author), van Geenhuizen, M.S. (author)
Universities are cradles of innovation, with many start-ups involved in sustainable energy solutions. The extent in which such solutions reach the market and the kind of risk-related factors young firms encounter, are hardly known and understood. We aim to clarify market introduction and focus on the empirics of firms' risk-taking behavior...
journal article 2019
document
Olsthoorn, S. (author)
master thesis 2017
document
Oomes, R. (author)
This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a...
master thesis 2017
document
Nejabat, R. (author), van Geenhuizen, M.S. (author)
It is widely acknowledged that the transition towards a more sustainable energy productionand use needs to be accelerated. Whether young high-tech ventures can contribute to such anacceleration is a matter of debate. To contribute to this debate, this article aims to clarify theconditions under which a specific type of young high-tech ventures,...
conference paper 2016
document
Bernhard, P.G. (author)
A short term market introduction strategy is developed for a new type of cordless rotary hammer with dust removal system. Additionally long term recommendations for strategy and design are presented. The results are based on an extended user research including an observation of a drilling task.
master thesis 2014
document
Boerrigter, M. (author)
This report is the graduation report executed at Calendar42 with the assignment: “Design the (inter)national market introduction strategy for this intelligent mobile calendar service.” Calendar42 is a company founded by Jasper Hartong and undersigned, Michel Boerrigter, with the goal of developing an new method of the consumption of time related...
master thesis 2011
Searched for: subject%3A%22Market%255C%2Bintroduction%22
(1 - 8 of 8)