Position and communicate the value of an emerging frozen food service system

This project intends to develop the initial brand communication strategy for Foodtrick, an emerging frozen food service system that attempts to expand its business into the B2B market. The system provides a simplified cooking procedure to tackle operational hurdles in the food service industry, such as labour shortage and increasing food wastage...

Marketing for Makers: Developing a strategy for Makerting

Makerting is a company based in Den Haag that focuses on helping makers in marketing related challenges. Building their brand to exploit this on expositions and eventually make a living as an artist. Every year 7290 graduates from creative studies enter the professional world (Vereniging Hogescholen, Den Haag, 2017). Besides the things that they...

How to create a sustainable customer growth strategy for a small brand: to leverage branding and design for sustainable customer growth

In order to realize sustainable customer growth, a company could adopt different strategies: opening up a new market, developing new products, etc. Based on the SWOT analysis, No Label is small and lacking capital, while its main target group (middle-class men, aged 25-45) is growing rapidly. Thus, No Label’s biggest opportunity lies in focusing...

The sale of one of the most expensive products: how do they do it: The relation between marketing and real estate development in the Dutch residential sector

Purpose: This graduation research has the purpose explore the use of marketing in real estate development projects in the residential sector, based on the characteristics of marketing on corporate level, project level and the end-user. Research question: What are the characteristics of marketing in project development, focussed on the corporate...

Tying the Bowtie: Integrating Innovation and Brand Development for Fronteer Strategy

This report is the result of the final graduation assignment within the scope of the Master of Science (MSc) programme Strategic Product Design (SPD) at Delft University of Technology (DUT). The graduation assignment was executed in the academic year of 2009-2010. 'We believe that Innovation and Brand Development are in fact very strongly...

Product communication and information. The product as a medium in marketing communications