Product Innovation in Sustainability-Oriented New Ventures: A Process Perspective

Despite the recognition that new ventures are potential candidates of creating innovations necessary for sustainability, little is know on how they actually engage in this journey. Sustainability-oriented new ventures are confronted with high levels of uncertainty that stem from the liabilities of being new and small, as well as demonstrating...

Using fuzzy logic modelling to simulate farmers’ decision-making on diversification and integration in the Mekong Delta, Vietnam

To reveal farmers’ motives for on-farm diversification and integration of farming components in the Mekong Delta, Vietnam, we developed a fuzzy logic model (FLM) using a 10-step approach. Farmers’ decision-making was mimicked in a three-layer hierarchical architecture of fuzzy inference systems, using data of 72 farms. The model includes three...