Searched for: subject%3A%22New%255C+product%255C+development%22
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Mouton, Sam (author)
(Innovation) portfolio management literature is extensive but barely touched upon in the public context. Portfolio management is instrumental in resource allocation and strategic decision-making, directing investments toward strategic priorities. This thesis explores how innovation portfolio management (IPM) is performed at the Dutch Ministry of...
master thesis 2023
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Hsieh, Ping-Yu (author)
In this graduation thesis, the evolution of Adidas's product development process is explored, focusing on the introduction of a Adizero footwear Fuzzy Front-End aimed at enhancing brand credibility and user experience through agile, user-centric design methods. This stage, a crucial part of the development of Adidas Adizero Footwear, prioritizes...
master thesis 2023
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Sailer, Tim (author)
To satisfy the growing needs of customers for services many product-oriented companies in various industries have started switching their focus from products towards service offerings. To stay competitive, New Service Development became an important concern for many companies to achieve. Company Z, which is one of the largest product-oriented...
master thesis 2020
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Heikkilä, Marikka (author), Heikkilä, Jukka (author), Bouwman, W.A.G.A. (author), Heimo, Olli (author)
This study investigates if BMI helps business innovation to succeed. We analyzed 27 SME cases having differing combinations of Business Model Innovation (BMI), New Product Development (NPD) and effectuation methods. We also analyzed the drivers and market strategy of the SMEs. We found out that typical SME innovation success cases combine at...
conference paper 2020
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Grift, Misha (author)
The beginning of the millenium has initiated the transformation of the space market to a globally private space industry, distinguished by relatively young and commercially minded aerospace businesses, which is known as NewSpace. Airbus Defence and Space Netherlands B.V. (Airbus DS NL) aspires to anticipate on this transition and has initiated...
master thesis 2019
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Hartel, P.H. (author), Homoliak, I. (author), Reijsbergen, Daniël (author)
Since it takes time and effort to put a new product or service on the market, one would like to predict whether it will be a success. In general this is not possible, but it is possible to follow best practices in order to maximize the chance of success. A smart contract is intended to encode business logic and is therefore at the heart of...
journal article 2019
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Voorendt, Jesper (author)
Behavioral treatment shows long-term success among children with AD(H)D, but is often expensive and hard to bring into practice. Flowy is a wristband that supports behavioral interventions by giving rhythmic vibrations as reminders for behavioral change.<br/>Rhythmic vibrations on the wrist have shown to have a calming effect, and can alert...
master thesis 2018
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Aben, Marloes (author)
Currently, the Dutch supermarket Albert Heijn is using a push strategy to introduce new products to their end consumers, the grocery shoppers. When new products are launched in the supermarket, Albert Heijn notices that the grocery shoppers often do not purchase these new items. This raises a question which Albert Heijn is not yet able to answer...
master thesis 2018
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Saleem, Fouad (author)
Decisions surrounding innovations are often made on a project-to-project basis, and therefore lose sight of the overview of projects, i.e. the portfolio, and fall short on their strategic orientation. The research explores how innovation portfolio management can benefit innovation decision-makers in private and public organisations. More...
master thesis 2017
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Wesselman, D.N. (author)
This integrated master thesis presents the outcomes of a research conducted to obtain a double master degree of the masters Strategic Product Design and Science Communication. The research focusses on the communication and collaboration between the engineering and a remote production department in during the ship production phase. A...
master thesis 2017
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Oyola Perez, Alvaro (author)
In many sectors, companies are striving to involve suppliers in early phases of product development. This involvement aims at fulfilling new market and business demands such as reducing development time, reducing time-to-market, improving product quality or facilitating the launch of products in a highly competitive environment. In this context,...
master thesis 2017
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Scholten, V.E. (author), van de Kaa, G. (author)
In this paper we study the influence of the network of actors on the chances that a start-up will be successful in commercializing a platform. Scholars that study platform wars have conducted multiple studies of factors that influence platform dominance where the focus lies on factors that can be influenced by the firm (firm-level factors) and...
journal article 2016
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Duijnstee, I. (author)
master thesis 2015
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Roadley-Battin, P.D. (author)
A company’s ability to innovate is widely recognized as the core driver of growth, performance and valuation. However, innovation is an expensive and risky endeavor and current method and management tools have been widely criticized. The software industry has radically changed over the last decade. Approaches, such as soft- launching early-stage...
master thesis 2014
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Eris, O. (author), van den Eijnden, W. (author), Roling, M. (author)
This paper presents a framework for how new product development focused startup firms (NPDSF) handle missing expertise. The dimensions of the framework are: strategies for handling missing expertise, channels used to acquire missing expertise, and a priori awareness, timing and nature of missing expertise. Each dimension was analyzed in the...
conference paper 2014
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Tramper, M.J.R. (author)
Both divergence and convergence are important drivers for the development of new ideas, and consequently products becoming drivers for innovation. Starting from this notion, this thesis investigates the areas of creative problem solving and decision-making, taking into account practices from new product development. Drawing inferences from...
master thesis 2014
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Chatzimichali, A.P. (author), Potter, K.D. (author), Smulders, F.E.H.M. (author)
This paper provides an initial attempt to theoretically describe and understand how the composite product supply chain could reach advanced levels of industrialisation. At the heart of this work rest the interface between NPD (New Product Development) and Production as the central point where composite technology innovation takes place. This...
conference paper 2013
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Blomberg, F.L. (author)
The process of New Product Development is one of the most important competitive factors in today’s market environment. Nevertheless, it remains an risky and uncertain business and both the academic field as companies try to identify best practices to improve this process. In the past two decades, firms have increasingly adopted Information...
master thesis 2013
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Umaritomo, D.P. (author)
As one of the largest consumer product company Philips Consumer Lifestyle (Philips CL) has always focused on improving people’s life through meaningful innovations, by integrating technology and design. The initial project brief of this thesis is to create more human focused research methodology for Product Research Centre (PRC) that emphasize...
master thesis 2013
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Van 't Klooster, R. (author)
To deal with external changes and the current position of Rheinmetall Air Defence (RAD), it was decided that RAD’s current business model should be modified such that RAD will become a systems integrator. This research examined the potential transition towards this new business model with a focus on the involvement of external partners and the...
master thesis 2012
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