Scaling Agile Company-Wide: The Organizational Challenge of Combining Agile-Scaling Frameworks and Enterprise Architecture in Service Companies

Many organizations have embraced agile methods. Studies show a trend of large-scale application of agile frameworks company-wide. Emergent architecture design as part of an agile approach is effective at the project level but causes issues when services need to interact seamlessly at the enterprise level. Enterprise architecture (EA) can provide...

Innovate New Service Development in a product-oriented healthcare corporation

To satisfy the growing needs of customers for services many product-oriented companies in various industries have started switching their focus from products towards service offerings. To stay competitive, New Service Development became an important concern for many companies to achieve. Company Z, which is one of the largest product-oriented...

Enhancing customer centricity in New Service Development in a business to business context

his master thesis is the outcome of a journey into the New Service Development (NSD) practices of large organizations involved in business to business (B2B)  innovation. The scope of the project is to generate new knowledge on the challenges that organizations face to engage business customers into their internal innovation processes. Research...

The employee initiative toolkit: An approach to increase the effectiveness of employee initiatives for new service development

Companies understand the importance of employees’ engagement in its innovation capability. The contact between employees and customers is a great way to spark new opportunities for ideas relevant for customers (Kelly & Storey, 2000), they have in-depth and highly context-dependent operational knowledge and have creative potential. They make...

Integrating service innovation in a product-oriented corporation

Company X is among the largest product-oriented corporations around the world. Over the decennia which have past since its establishment, the company has been improving its New Product Development processes and they have constructed a very strong R&D department, driving product innovations. However, aware of the present importance of service...

Servitizing Happiness: Implementing service design in an emerging social enterprise

What makes you happy? This question forms the basis of Make if Happy (MiH), a company that aims to use happiness as a medium to create social change in the world. In two years time, this simple question grew out into a foundation with a large grassroots movement. Now, the organization is ready to take the next step and wants to become more...