Nudging with 3D video mapping: A strategy to influence the future Noord/Zuidlijn commuters behaviour at the Europaplein.

The RAI Amsterdam situated at the Europaplein is the Netherlands biggest convention center with a total of 115.000 m2 of exhibition grounds and 1.5 million annual visitors. Five times a year the RAI hosts events where the amount of exhibitors is to big to fit in the current buildings. At these moments pavilions are constructed at the Europaplein...