Searched for: subject:"Online%5C+retail"
(1 - 3 of 3)
Van 't Hart, E.R. (author)
master thesis 2015
Allchin, A.R. (author)
Equip Outdoor Technologies Ltd. (Equip) is interested in opening a web shop to sell its Rab brand of outdoor sports products directly to UK consumers. The rise of e-commerce creates an interesting opportunity for a multi-channel strategy with an online direct channel operating parallel to the existing independent retail channel. In this project...
master thesis 2013
Sewnath, G. (author)
This thesis proposes the social media relationship-building framework, which serves as a guideline for online retailers who seek to utilize social media to accomplish corporate objectives. The framework organizes the appropriate instruments (What is the objective, how can it be measured), management model (focus on relationships) and attitudes ...
master thesis 2011