Searched for: subject%3A%22Place%255C+marketing%22
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Ma, W. (author), Schraven, D.F.J. (author), de Bruijne, M.L.C. (author), De Jong, Martin (author), Haiyan, Lu (author)
Place branding is seriously studied in various academic disciplines. Its impact on strategic development plays a vital role in processes of sustainable urban transformation. Place branding originated in tourism management and over time its research focus spilled over and evolved in environmental science, urban studies and public administration....
journal article 2019
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Chen, Y. (author), Spaans, M. (author)
Mega-event strategies and their impact on host cities have drawn increasing interest, as organising large-scale urban events has become part of a deliberate urban policy strategy to promote local economic growth and put the host city on the world agenda. Thus far, the research addressing what strategies can be adopted and to what extent the...
conference paper 2009