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Bakker, Annet (author)Lighting can have a significant influence on product appearance, and therefore on product perception. Multiple studies showed this influence of retail lighting (e.g. Baker et al., 1992; Quartier et al., 2014b). However, existing research into the influence of lighting on product perception is somewhat insufficient, therefore the goal was to gain...master thesis 2019
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Wurl, J.M. (author)The energy transition is characterised by the growth of intermittent and thus non-steerable energy sources such as solar photovoltaic and wind. The technology development in the PV sector enables consumers to move beyond passive consumption of electricity towards becoming active producers of their own energy. This led to an increasing number of...master thesis 2016
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Grosscurt, E.M. (author)Retail design has a considerable effect on influencing consumers’ perception and behaviour in a store. Lighting can play a large role in this. However, research about the influence of light on product perception is very limited. Therefore, this research has studied the influence of several lighting characteristics on different value dimensions...master thesis 2014
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Bijl, K. (author)This master thesis shows the design process of “Developing an innovative product for Bolletje, based on rusk”. Bolletje is a Dutch company which is specialized in making bakery products with a long storage life. The brand Bolletje has an awareness of 98% in the Netherlands and its core product is rusk. This product is closely associated with the...master thesis 2010
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Van Slooten, R.F.M.S. (author)Blofield has an interesting product: the Chesterfield sofa and armchair. However, they lack insight and a structured approach to build their portfolio based on this. Consumer research formed the base in this report for the development of concepts and a proposal for the implementation of new product development. Consumer research shows that the...master thesis 2009