Product Localization Go-to-market Strategies: for an international company X to launch a new product in China market

Company X is a renowned engineering and technology corporation based in Germany that has established a prominent presence in China for over a century. Company X is actively promoting and leading the way in adopting environmentally friendly technological projects in response to the green energy trend worldwide. A significant step in this...

Thaking things further in the SPM journey: Creating the new journey into Strategic Portfolio Managment and successful implementation through new tool design for useability

Organisations have a lot of trouble with managing their portfolio.<br/>The portfolio is the set of projects the company is currently running. The consultancy Jigseye provides tools for that purpose called Strategic Portfolio Management (SPM). They created tools to support organisations in creating that overview and the next step to manage it as...

Why smart, connected products make sense for BMC Switzerland

The project’s assigment was to outline a strategy for BMC Switzerland AG, a Swiss performance bicycle manufacturer, on how to develop ‘digital’ product services- and capabilities. In consultation with the company, the project has focussed specifically on product-monitoring- and maintenance applications and the development of cloud services for...

Conceptual Redesign & Strategic Advice based on Market & Consumer Research for SolarSwing

Strategic Advice for the Energy Game: Designing the business model for an energy market product through Business Modelling

Current approaches that deliver energy insight to customers are rather poor, data centric and incomprehensible. Driven by the vision to differently support customers in the transition towards new energy behavior, the Energy Game was developed. This service aims to guide customers in their journey towards a situation in which customers manage...

Novus Voltus et elit Consilium ( ‘New features and focus strategy’ )

This master thesis is the result of a graduation project for the MSc program of Strategic Product Design with the faculty of Industrial Design Engineering from Delft University of Technology, executed for Spyker Cars. The brands rich heritage has been passed over, with the acquisition of the brand name, to the new founded Spyker company and its...

Window into the Future: The tablet app of Strategic Product Design that shows what is really out there

Strategic Product Design (SPD) is a master study of Delft University of Technology. SPD alumni have difficulties in presenting themselves to potential employers. Therefore, it unnecessarily is more difficult for them to compete with their competition on the job market. Currently, there is no information available that supports students in...

Creating a richer library experience for adolescents

This reports describes a designed user experience for young adults in the public library of Delft (DOK). The experience is based on moveable furniture that is digitally connected with each other via a music application. Youngsters can share music with their friends, realtime, within the library. A 'lyrics tool' in the application makes it...