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Wurpel, R.J.A. (author)Van Nieuwpoort Transport (VNT) wants to optimise its logistics by applying the Balanced Scorecard (BSC). However applying the BSC to optimize VNT’s logistics presents five challenges: (i) no experience with the BSC, (ii) lacking performance drivers, (iii) traditional culture, (iv) ambiguous leadership commitment, (v) scarce staff-resources. The...master thesis 2014