Experimental learning as a method to develop go-to-market strategies for start-ups: Designing the product launch strategy for the pre-seed stage start-up ‚Athlete Development‘

This project lives in the intersection between marketing and entrepreneurship. The client company is Athlete Development, an early stage start-up that creates digital strength & conditioning training plans for team sports athletes. They sought external expertise in the field of branding and the commercialization of their product. As a start...