Designing and Implementing Overarching Servitization Strategies in B2B Manufacturing Industry

Purpose: This paper explores how a B2B technology-driven industrial manufacturer of capital goods can organise a service exploration process to create value for customers and end-users downstream of its value supply chain.<br/>Design/Methodology/Approach: We employed the action research (AR) methodology to design and implement interventions,...

Arhealth: Enabling wellness as a road to health with service design

The COVID-19 health crisis at the beginning of 2020 saw a dramatic number of adaptations to health systems around the world. One of these adaptations was the accelerated shift towards e-health solutions. This rise happened because of the inability of the medical system to serve patients of non-respiratory related illnesses during the pandemic....

A strategic vision for Trompenaars Hampden-Turner Culture for Business for 2031: A story about strategy and design

This thesis explored the company Trompenaars Hampden-Turner (THT), its offerings, activities and the context it works in. THT is a company originally founded in 1989 as the Centre for International Business Studies. Trompenaars Hampden-Turner is a relatively small niche consulting company which is renowned in the area of Culture for Business. It...