Searched for: subject%3A%22Strategic%255C+Design%22
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Krah, Sophie (author)
This thesis presents a circular innovation strategy for Miscanthus based packaging. In the wold, more and more plastic packaging is being used. A large part of the used plastics is single-use plastic packaging that is only used for a couple of minutes and then discarded. The discarded plastic packaging stays in the environment for hundreds of...
master thesis 2019
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Falcão Duarte, Carolina (author)
This thesis presents research on data and healthcare and proposes a design vision that enables collaborative use of self-tracked data. This work was developed within the Cardiolab as a graduation work in Strategic Product Design. It aimed to identify the needs and aspirations of practitioners and patients and, then, embody the findings on a...
master thesis 2019
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Arellano Coria, David (author)
This thesis report represents the result of a graduation project for the master programme Strategic Product Design at the Delft University of Technology in collaboration with the Digital division of KLM Royal Dutch Airlines. <br/>This project aimed at changing the Organizational Culture of KLM Digital. This due to the perceived lack of...
master thesis 2019
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Todorović, Tea (author)
New, innovative technologies are important. More and more companies are using digital technologies to their benefit. The act of leveraging such digital technologies to enable organisational improvements in a strategic way is called a digital transformation. In such transformations, the customer experience, operational processes and business...
master thesis 2019
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Sosa Hidalgo, Mario (author)
Artificial Intelligence (AI) is one of the most groundbreaking developments of the last half-century. More and more organizations are either implementing AI or considering its application to optimize their lines of business. At the same time, this exponential growth has also raised questions regarding its ethical implications and societal...
master thesis 2019
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van der Heijden, Omar (author)
This report is the result of a self-initiated design graduation project that regarded positive design in a strategic design context. The goal of the project was to design and develop a tool or method that integrates positive design knowledge into strategic design processes. To get to the bottom of this, desk research and user research into the...
master thesis 2019
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Rouwenhorst, Jasper (author)
A new approach is needed for redeveloping peri-urban railway stations in the Netherlands, like Amsterdam Lelylaan,to solve a set of pressing issues in their specific context: the monocentric character of many of our cities, the poor quality of public space around peripheral railway stations, and the disconnection between the local and the city...
master thesis 2019
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Davidse, Max (author)
Organisations find it more and more difficult to deal with our changing times, as our world has drastically changed over the last decades. This has led us to believe that organisational theory and practice from the last decades just does not hold up anymore. They have created organisations that made sense then, but do not necessarily now....
master thesis 2019
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Simons, Dasha (author)
Artificial intelligence (AI) is an emerging field which unleashes massive new (business) opportunities. The potential growth and broad application of the AI technology has great economic benefits however also severe societal implications. Simultaneously, ethical challenges arise with its development. Questions of values and ethics are becoming...
master thesis 2019
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Schuurman, Melanie (author)
Voice-technology is, as the name entails, technology that enables the exchange of information through voice. As this technology is currently growing in adoption and usage of customers, the popularity at organizations and researchers is increasing noticeably as well. Normally new intelligence is associated with impressive high-end capabilities....
master thesis 2019
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Middelhoek, Amber (author)
This master thesis describes the process of introducing a healthy vending concept in the Dutch market. This concept enables PepsiCo Benelux to increase the sales and visibility of their healthier product portfolio. This is done by introducing a new sales strategy: healthy vending machines which serve as a solution for daily snacking. It offers a...
master thesis 2019
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Jongeling, Sanne (author)
To successfully introduce a new product to the market it is key to respond to consumer needs and values. In the dynamic marketplace of today, it is thus increasingly important to target the right market segment and to understand consumers in order to offer the right value at the right time. ENGIE, a services and energy company, currently...
master thesis 2019
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Zaw, Thomas (author)
master thesis 2019
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Parmar, Hardikkumar (author)
The concept of Venturedam was developed to solve societal challenges in India by nurturing the strength of the innovations made in the Netherlands. For Dutch startups to expand to a new market like India that has a considerable difference in the context, it is first required to redefine the value proposition and the business model specific to...
master thesis 2019
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Uwland, Jeroen (author)
Hallmark Cards has a long tradition as a global brand and has designed and sold a countless amount of greeting cards. However Hallmark is also under pressure, because the greeting card industry is declining and the younger target group is using more and more social media to send quick messages and to congratulate each other. Therefore, Hallmark...
master thesis 2019
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Celik, Pervin (author)
Increasing computing power, networking capabilities, rapid developments in information and communication technologies have made digital technologies part of our lives and changed the dynamics in the society and in the business world. (Demirkan, Spohrer, &amp; Welser, 2016; Svahn, Henfridsson, &amp; Yoo, 2009). While presenting numerous...
master thesis 2019
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Baldassarre, B.R. (author), Calabretta, G. (author), Bocken, N.M.P. (author), Diehl, J.C. (author), Duygu, Keskin (author)
Design for Sustainable Development refers to the application of a design process to solve a problem related to sustainability, such as creating a pair of shoes that can be recycled or managing waste collection in a large city. Since the origins of this concept in the 1960s, Design for Sustainable Development has been evolving, gradually...
conference paper 2019
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Baldassarre, B.R. (author), Bocken, N.M.P. (author), Calabretta, G. (author), Diehl, J.C. (author), Duygu, Keskin (author)
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conference paper 2019
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Baldassarre, B.R. (author), Schepers, Micky (author), Bocken, N.M.P. (author), Cuppen, E.H.W.J. (author), Korevaar, G. (author), Calabretta, G. (author)
Industrial Symbiosis (IS) is a collective approach to competitive advantage in which separate industries create a cooperative network to exchange materials, energy, water and/or by-products. By addressing issues related to resource depletion, waste management and pollution, IS plays an important role in the transition towards sustainable...
journal article 2019
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Buesink, Robert (author)
This graduation report was written by Robert Buesink in collaboration with Wonder Inc. and the Delft University of Technology. Wonder Inc. is a strategic design and innovation agency that was founded in 2008. For years they have been working on the creation of a Brand perception model. Wonder inc. believes that brands live in the mind of the...
master thesis 2018
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