Searched for: subject%3A%22Strategic%255C+design%22
(1 - 20 of 108)

Pages

document
de Jongh, Ruben (author)
CM.com is a conversational commerce company specialised in offering solutions in CPaas (Communication Platforms as a service). One of the industries to which they point their ‘software as a service’ is music event ticketing. With their General Admission (GA) Ticketing product, CM provides event organizers with a platform to set-up their ticket...
master thesis 2024
document
Cankurtaran, P. (author), Beverland, Michael B. (author), Farrelly, Francis J. (author)
The value of design as a means of innovation has long been recognized. More recently, interest in how design can create value has moved from a functional to a strategic focus whereby the design concept defines the way in which the whole firm competes. This is known as “design orientation,” although research on the nature of this construct...
journal article 2024
document
van Esch, Pip (author)
The Netherlands is confronted with a formidable challenge in the transition away from natural gas in the built environment. In this challenging landscape installation companies have an opportunity since they are often perceived as natural points of contact by residents to further aid the acceleration of the energy transition. However,...
master thesis 2023
document
Anwar-Hameed, Amir (author)
Financial literacy is an essential component in design innovation projects, holding the potential to transform both the practice and education of design. The capacity to make effective financial decisions, encompassing knowledge, skills, and self-efficacy, is pivotal in the context of innovation (Warmath & Zimmerman, 2019). This capacity...
master thesis 2023
document
Hsieh, Ping-Yu (author)
In this graduation thesis, the evolution of Adidas's product development process is explored, focusing on the introduction of a Adizero footwear Fuzzy Front-End aimed at enhancing brand credibility and user experience through agile, user-centric design methods. This stage, a crucial part of the development of Adidas Adizero Footwear, prioritizes...
master thesis 2023
document
Diercks, Inge-Lien (author)
In the six years I have been walking around in this faculty, I have gained theoretical<br/>knowledge, but foremost gained practical handholds to design strategically. For this last stretch, I have defined a project brief with personal attachment, one that presents a complex problem that I wanted to find a solution for. <br/><br/>In collaboration...
master thesis 2023
document
Hollestelle, Annemijn (author)
Royal Delft Museum is the museum for Delftware in the Netherlands. It has opened its’ renovated doors in the midst of the pandemic and is mostly populair among foreign visitors. Recently, they have also expressed their wish to better cater to the interests and needs of the domestic public as well. This sparked the opportunity for this thesis...
master thesis 2023
document
Kang, Hyerin (author)
Academically, the application of participatory practices that involve the people who will use the products or services has become widely recognized and essential. However, many organizations struggle with implementing this concept within their organizational context, particularly when it comes to participatory decision-making. It is common for...
master thesis 2023
document
Bouman, N.L.J. (author), Simonse, LWL (author)
Purpose – Engaging with customers and addressing unmet value have become increasingly challenging within multi-stakeholder environments of service innovation. Therefore, this paper aims to address this challenge by studying how strategic design abilities address unmet value in service engagement strategies. Design/methodology/approach – The...
journal article 2023
document
Simonse, LWL (author), Simons, Dasha (author), Skalska, Z. (author)
In order to humanize forecasting, communities have been proposed to activate and enlarge a collective ability of foresight. To better understand how communities relate to collective foresight abilities, this article untangles its critical modes, roles and social media involved. Based on a fine-grained analysis of 10 community practices, we...
journal article 2023
document
Bluemink, R.G.H. (author), Simonse, LWL (author), Santema, S.C. (author)
Purpose: This paper explores how a B2B technology-driven industrial manufacturer of capital goods can organise a service exploration process to create value for customers and end-users downstream of its value supply chain.<br/>Design/Methodology/Approach: We employed the action research (AR) methodology to design and implement interventions,...
conference paper 2023
document
Boorsma, N.E. (author)
BoorsmaRemanufacturing is one of the product recovery approaches in a circular economy. In the remanufacturing production process, used products are returned to their original product specifications. When compared to original manufacturing, remanufacturing results in lower raw material consumption and reduces carbon emissions. Despite having...
doctoral thesis 2022
document
Visser, Rose (author)
95 % of all the buildings in the Netherlands rely on natural gas for heat. But in just 30 years, all of these 7 million homes must have said goodbye to gas forever. A complex project, since the alternative to gas, is not a one size fits all solution. There are several options and their feasibility is highly dependent on the neighborhood context....
master thesis 2022
document
Bouman, Nijs (author)
This thesis investigates how strategic design contributes to the venturing architecture of New Business Development at Philips Domestic Appliances (DA). Based on eight in-depth interviews and a six-month embedding, a new co-designed venturing architecture is introduced (Figure 1). The proposed architecture guides innovation teams and executives...
master thesis 2022
document
Bilsen, Marijn (author)
This project aims to enlarge the impact of small-scale run-of-the-river hydropower for Turbulent. Turbulent has designed a unique low-head vortex hydropower turbine that creates renewable energy from the flowing of water. To find design opportunities, the company is analysed using stakeholder value mapping, a SWOT analysis, user interviewing,...
master thesis 2022
document
Azhim Firdaus, Azhim (author)
Background:<br/>Climate change is affecting Uganda through the worsening floods that happen on a yearly basis. These disasters are claiming the lives and livelihoods of local communities, which lead to more challenges such as economic consequences and forced migration. Immediately after hazards like floods strike, local communities are always...
master thesis 2022
document
Merchant, Zahra (author)
Introduction<br/>An assignment for Royal Schiphol Group, the project aimed to create a future vision that aligns all stakeholders towards a shared ambition to transform towards a multi modal hub as well as identify user needs that could facilitate new strategic initiatives for Schiphol group as a MMH.<br/>In order to create the future vision a...
master thesis 2022
document
Beusink, Jacquelien (author)
The BMW Group is one of the world’s leading premium manufacturers of automobiles and motorcycles. However, mobility, together with an increased world population, causes problems like traffic congestions, emissions, and an increased energy and raw material consumption that impacts our climate. This, digital developments like the Internet of...
master thesis 2022
document
Tijhuis, Koen (author)
AiDx Medical is a medical start-up, a spin-off from the TUD, which Temitope Agbana currently leads. AiDx is developing an automated diagnostic device for emerging markets: the AiDx assist. AiDx has chosen Nigeria for the first market introduction since Temitope has his prime partners there. The idea for creating the start-up started with...
master thesis 2022
document
Graat, Mariska (author)
The current food system stimulates unhealthy food choices and is a major contributor to environmental pressures. To improve this situation, an integrated approach is necessary, where we take into account the different actors in the food environment and how each of these can contribute to a more healthy and sustainable society. Although change...
master thesis 2022
Searched for: subject%3A%22Strategic%255C+design%22
(1 - 20 of 108)

Pages