Direct feedback mobile tablet device: A teachers tool to ease interactive white board interaction

During this user centered design project for Wacom Europe GmbH a new accessory for the Interactive White Board (IWB) was designed. This product for the educational market combines pressure sensitive reflective LCD technology with Wacom’s pen technology. Right at the start of this project users have been introduced to these technologies. They...

Customer research: Marketing strategy advice for Wacom's consumer brand

Wacom, the renowned pen tablet manufacturer pursued a better understanding of consumer customers. The project aimed to develop a framework to understand them. The nature of this quest was exploratory. Project outcome was not meant to be conclusive but illustrative. Wacom exposed a somewhat vague idea of consumer customers. Project's approach...