Circular PSS: IncreasingConsumer Acceptance through a Rewarding Digital Brand Experience: A rewarding digital brand experience & strategy to help increase consumer acceptance and engagement towards the circular product service system of washing machines from ASKO

One of the key business models Gorenje andASKO have researched upon is a service model of circular washing machine under a pay per use (PPU) business model. PPU business models are currently mostly used within shared washing rooms, which is also the segment in which ASKO will enter withtheir first circular washing machines. However, even though...

Exemplifying smart functions for a next generation data analytics toolbox

Recommendation function for smart data analytics toolbox to support semantic merging of middle-of-life data streams

Continuous enhancements of connected products make them able to generate and communicate a huge amounts of middle-of-life data streams to their producers. This affordance also creates a challenge for current data analytics tools unable to keep up with the heterogeneous nature and characteristics of these type of data. Accordingly, a function...