Genesis Symbiosis: Luxury mobility reimagined for a more sustainability-oriented future

The main finding of this thesis is that sustainability does not have to be a compromise for luxury (or vice versa). In fact: it can be a starting point for experiencing luxury mobility in new ways that are more beneficial to the environment, the user and the brand - in this case Genesis, the luxury brand of Hyundai. Based on this, a vehicle...

In Reach: Designing a head up display for a safe and undemanding driving experience

With advancing technologies, drivers face dealing with an increasing number of features and controls in the vehicle. Menu-based interfaces engage the driver and take the focus away from the main task of driving. However, drivers need to access information and carry out tasks in order to get to their destination safely, comfortably and...

Interior functionality and user interaction design of the Cito 1+1

The thesis is about the concept interior design of the Cito. The Cito is a car that is able to drive both manual and automatic. This unique functionality requires the interior to be an environment which offers people confidence to let go of control and use that same environment as an efficient personal and enjoyable tool which supports people...