Embrace the Elements: A Brand-Consistency and Product-Innovation Strategy for Boardsport Lifestyle Brand Brunotti

This report comprises a strategical design graduation assignment, drafted for the Strategic Product Design master at the Delft University of Technology. The project is commissioned by boardsport lifestyle brand Brunotti.<br/><br/><b>Project goal</b><br/>The many differences between Brunotti’s two product collections (boardsport hardware and...

Uncovering the Importance of Branding in the Upscaling Process of Start-ups: Build a Start-up Branding Service for Achtung!

This project is initiated by Achtung! x Kraftwerk, having the goal to uncover the importance of branding in the upscaling process of start-ups. From the findings of this research, a new service proposition is designed that will help start-ups overcome their brand challenges by using the benefits of brand management.<br/>In the phase of...