Searched for: subject:"brand%5C+design"
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Oomes, R. (author)
This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a...
master thesis 2017
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Smits, C. (author)
In this graduation project a brand was designed from scratch. The goal of the project was to develop a fashion brand for male hip-hop dancers that addresses values that currently are not being addressed by the men’s fashion industry. The focus of the designed brand is on helping hip-hop dancers being free in their expression, thinking and...
master thesis 2015
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Ganci, A.I. (author)
Developing an immersive digital platform focused on travel storytelling. It covers the entire process of user-testing, brand and product design and development, defining the value proposition and business strategy.
master thesis 2014
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Goedegebuure, K.D. (author)
Brand relevance theory by David Aaker (2011) was used to set up a cookie brand called Kim’s Cookies. The main objective for this cookie brand is to challenge the rigid market that is dominated by the big brands, by starting a new category. According to Aaker (2011), brands can reach relevance by following 4 steps: (1) create a new category, (2)...
master thesis 2013
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