Searched for: subject:"brand%5C+development"
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Setjadiningrat, Jill (author)
In recent years, a preference for purpose-driven brands, brands that display values and intentions beyond simply making profit, is increasing amongst consumers. However, this growing preference comes along with brands that use purpose as an opportunity for marketing purposes, creating skepticism in consumer’s mind about the authenticity of the...
master thesis 2019
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Oomes, R. (author)
This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a...
master thesis 2017
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Khor, B.T. (author)
Project:#001 is a company that develops custom-made private label merchandise, promotional products and accessories that reinforces other companies in the mobility market. They have an expertise in textile and polymeric fabrics and they have a strong vision in how a brand is supposed to be translated into products. Due to difficulties in their...
master thesis 2012
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De Vries, B.R. (author)
This report is the result of the final graduation assignment within the scope of the Master of Science (MSc) programme Strategic Product Design (SPD) at Delft University of Technology (DUT). The graduation assignment was executed in the academic year of 2009-2010. 'We believe that Innovation and Brand Development are in fact very strongly...
master thesis 2010
Searched for: subject:"brand%5C+development"
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