Searched for: subject:"brand%5C+driven%5C+innovation"
(1 - 11 of 11)
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Schuurman, Melanie (author)
Voice-technology is, as the name entails, technology that enables the exchange of information through voice. As this technology is currently growing in adoption and usage of customers, the popularity at organizations and researchers is increasing noticeably as well. Normally new intelligence is associated with impressive high-end capabilities....
master thesis 2019
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Spijkers, Peter (author)
Speech is the most natural and most comfortable method of communication for most people (Tadeusiewicz, 2010). So why not use speech for digital communications between company and customers? This graduation assignment aimed to examine this by questioning how voice technology could possibly enhance the dialogue between TUI and its customers. <br/>...
master thesis 2019
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Hutter, Arne (author)
This report comprises a strategical design graduation assignment, drafted for the Strategic Product Design master at the Delft University of Technology. The project is commissioned by boardsport lifestyle brand Brunotti.<br/><br/><b>Project goal</b><br/>The many differences between Brunotti’s two product collections (boardsport hardware and...
master thesis 2018
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Roos, Luuk (author)
This project is initiated by Achtung! x Kraftwerk, having the goal to uncover the importance of branding in the upscaling process of start-ups. From the findings of this research, a new service proposition is designed that will help start-ups overcome their brand challenges by using the benefits of brand management.<br/>In the phase of...
master thesis 2018
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Koenraads, M. (author)
A design intervention was performed, to reshape the accessory portfolio of BeSafe to achieve brand coherency and expand market share. Over the past decades BeSafe has positioned itself as a premium brand offering mainly rearfacing child restraining systems (car seats) of the highest quality. The company’s strong vision on safety, innovation and...
master thesis 2017
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Veerman, L. (author)
Creating a user-centred brand and embedding this in the service.
master thesis 2015
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Tseng, K.L. (author)
The project is aiming at setting a strategy to realize “how de Doelen can be the musical culture centre of Rotterdam and build its reputation” and “how de Doelen can integrate the classical music concerts to the lives of the residents of Rotterdam 18 to 26”. To combine the two goals in the strategy, Brand Driven Innovation (Roscam Abbing, 2010)...
master thesis 2015
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Martin, J.D. (author)
In spring 2010, Zilver Innovation initiated a project called “Design The New Business” . The aim of this project was to investigate how designers and business people are working together in new ways to solve the complex problems that businesses are facing today. The outcome of the project was a documentary that included interviews from design...
master thesis 2012
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Sosinowska, A. (author)
For almost all companies it is very obvious that in order to survive and grow they need to innovate, whether the innovation concerns their product, market or the way they do things. The paradox of innovation is that on one hand the companies want to innovate (since they know it is necessary) on the other they want to do things they are used to...
master thesis 2012
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Rahman, N. (author)
This thesis project is completed as part of the Product Planning and User Experience team at Vodafone Netherlands. The main objective is to create a new mobile communication concept based on the vision to make people feel closer to each other. This report proposes a context-aware communication called Airmail that enables people to send messages...
master thesis 2010
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De Vries, B.R. (author)
This report is the result of the final graduation assignment within the scope of the Master of Science (MSc) programme Strategic Product Design (SPD) at Delft University of Technology (DUT). The graduation assignment was executed in the academic year of 2009-2010. 'We believe that Innovation and Brand Development are in fact very strongly...
master thesis 2010
Searched for: subject:"brand%5C+driven%5C+innovation"
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