Access To Elegancy: Branding and Product Design for Working at Height

This project was conducted as a master thesis for Master program Strategic Product Design of Delft University of Technology in cooperation with XSPlatforms. The aim of this project was to 1) research and analyze the current brand and create promising brand values for future development 2) based on the new brand value, create a form signature...

From Commodity to Service: Transforming a Paper Brand into a new Category

This master thesis covers the creation of a strategy to move Hello Paper towards new categories.