Searched for: subject%3A%22brand%255C+strategy%22
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Jansen, Bram (author)
Imagine you show something that you made to a client, and all they give you is the following feedback:<br/><br/>“Just make it pop!” <br/><br/>So.. what do you do with this? Nobody really knows.. and it may surprise you, but this is not a made-up example. This is existing feedback from real clients.<br/><br/>The main focus of this project,...
master thesis 2023
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Stackmann, Till (author)
One of the key business models Gorenje andASKO have researched upon is a service model of circular washing machine under a pay per use (PPU) business model. PPU business models are currently mostly used within shared washing rooms, which is also the segment in which ASKO will enter withtheir first circular washing machines. However, even though...
master thesis 2021
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Schuurman, Manon (author)
Van Gils is, or at least known as, a traditional menswear brand that focuses on formal wear. Due to changes in the fashion industry and an on-going casualization trend, the brand is in need of a change.The developments in the industry consist of, among others, organisations and brands adopting purpose-driven mindsets, dress code changes in...
master thesis 2020
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Moll, Jordy (author)
Success doesn’t come by following the beaten track, by following in the footsteps of the great visionaries of the past. No, success comes to those who dare to think differently, who dare to challenge and to do the unexpected. Starting a new brand requires this mindset, because only those who dare to think differently succeed. Back in 2018,...
master thesis 2020
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Schoemaker, Jouri (author)
The aim of this thesis is to discover the benefits and risks of lean branding for an early stage start-up. Lean branding proposes to apply the theories and methods of the lean startup methodology on branding. These aspects are analysed through a case study of PuurBezorgd. This start-up was in need of a brand identity, making it a viable for this...
master thesis 2019
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Buesink, Robert (author)
This graduation report was written by Robert Buesink in collaboration with Wonder Inc. and the Delft University of Technology. Wonder Inc. is a strategic design and innovation agency that was founded in 2008. For years they have been working on the creation of a Brand perception model. Wonder inc. believes that brands live in the mind of the...
master thesis 2018
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Hutter, Arne (author)
This report comprises a strategical design graduation assignment, drafted for the Strategic Product Design master at the Delft University of Technology. The project is commissioned by boardsport lifestyle brand Brunotti.<br/><br/><b>Project goal</b><br/>The many differences between Brunotti’s two product collections (boardsport hardware and...
master thesis 2018
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Roos, Luuk (author)
This project is initiated by Achtung! x Kraftwerk, having the goal to uncover the importance of branding in the upscaling process of start-ups. From the findings of this research, a new service proposition is designed that will help start-ups overcome their brand challenges by using the benefits of brand management.<br/>In the phase of...
master thesis 2018
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Butler, Delilah (author)
Companies often encounter the challenge of trying to define exactly what it is that they do, what service they offer and how. Studio Dumbar, a design agency specialising in visual identity design, offline and online, faces such a challenge with its “strategy” service, additionally wishing to make it more transferable and less exclusively linked...
master thesis 2017
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Bijlsma, Berber (author)
The goal of this graduation project is to know what the brand Mooie Boules is about and how this brand can be made stronger. This is done by concretizing the positioning of the company and how it could communicate according to this positioning. Mooie Boules is a five year old start-up, which organizes boules events and ran a pop-up bar for young...
master thesis 2017
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Tsai, R.Y. (author)
The Chinese company BYD is the leading manufacturer of electrified cars in the world. However, without presence in Europe. BYD is a new brand in Europe without brand awareness. Before BYD can go to the European market, a strategy proposal is needed. That is where this graduation project comes to play. By analysing the internal and external...
master thesis 2017
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Ramnath, A.V. (author)
In order for DHL Parcel to increase its market share in the growing C2x-market, a new Brand Strategy is developed, consisting out of a Repositioning of the brand, as a Creator-archetype in the Aspirational quadrant, a new Brand Identity and Big Idea, built on the combination of American and German culture and the potential contradiction of ...
master thesis 2017
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Hoogeterp, V. (author)
This report provides an overview of the analysis of the assignment, the branding strategy and the product development of Getipt. The assignment was commissioned for a graduation project. The assignment was ‘to develop a marketing plan to launch Concept X in October 2016. This marketing plan is supported by branding touch points that will come...
master thesis 2016
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Rodriguez Batallas, R.L. (author)
The main goal of this project is to introduce a new brand identity for the Mexican restaurant chain Popocatepetl. The owner of the chain is Debuut, which has 27 restaurants in the Netherlands. However, it doesn’t have experience in re-branding an existing chain. It has been successful in developing new restaurants throughout the years. This...
master thesis 2016
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Rutten, N. (author)
City branding is becoming increasingly important as a tool for cities to distinguish themselves and to create an attractive image. Competition between cities is growing as they are aiming to attract the same target groups in order to grow their local economy with access to high educated talent, enterprises, and funding. In this competitive...
master thesis 2015
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Rietbroek, J.S. (author)
Introduction Brunotti is searching for growth opportunities, and is therefore developing a new brand strategy with a broader scope. The ‘right’ brand strategy will ultimately lead to an increase of the brands’ equity and increase the brands competitive position. However there is little knowledge about the perception of the brand and therefore...
master thesis 2014
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Bijzet, J.W. (author)
This graduation report is about how the tap water company Oasen should deal with their household customers. The analysis focused on the company itself, external factors that play a role and the perception of customers. A strategy has been developed as well as a roadmap for implementing a new way of looking at customers resulting in a new...
master thesis 2014
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Oikonomou, S. (author)
The lack of proper sanitation has cost many deaths to subsistent citizens all around the world. In India, open defecation is still practiced in urban and rural areas. Many efforts to provide toilets to the people that lack them, met failure because they lack one necessary element. Emotional engagement. This report presents “SANIR“. An value...
master thesis 2013
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Sobotie, T.O. (author)
A strategic tool for the LEYP brand was developed and two concepts were developed using the strategic tool.
master thesis 2013
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Passenier, R. (author)
In 2006 the Thule Group acquired the Dutch company Brink Bv. A leading player in the European towing industry. In 2008 the brand Brink was replaced by the Thule Group's core brand; Thule. Since then several incremental changes have been implemented to align products and communication with the Thule brand. Since, many entities are left unchanged...
master thesis 2011
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