"An interactive strategy tool’s influence on strategic understanding”: Developing an interactive strategy tool and measuring its influence on strategic understanding through user experience interviews and questionnaires

This master's thesis sought to explore the influence of an interactive strategy map on employees' strategic understanding. The objectives of the research were to firstly conceptualize and develop an interactive strategy map, secondly, analyse how employees across the organizational hierarchy interacted with the map, thirdly, to measure employees...

Connecting the Machine-building Industry: Stimulating the adoption of Industrial Adhesives and tapes

This graduation assignment comprises the challenge of development of a market growth strategy for the Industrial Adhesives and TapeDivision (‘IATD’) of 3M Benelux to gain corporate growth in the B2B market segment of the Dutch Machine-building Industry. 3M IATD is one of the five key players in the Business to Business (B2B) Industry for...

LegBank: Strategic view on orthopedic care at BoP in Colombia

A feasible, desirable, viable and impactful business strategy with potential to bring an innovative and context-fitted value proposition (Majicast) closer to the lives of low-income people with mobility disabling conditions at BoP in Colombia though a service outreach delivery infrastructure. With this approach, a non-profit organization based...

Business Strategy Design for the Cooperative Traffic Business

Late 2013 the Dutch Ministry of Infrastructure and Environment created the project Spookfiles A58. In this project the cooperative traffic theory is used to solve traffic wave congestion. In the cooperative theory, vehicles are able to communicate with their peers and roadside traffic systems quickly. Vehicles constantly broadcast data about its...

Factors in the IT strategy process that affect the Business-IT alignment in Fast Moving Consumer Goods companies: A case study

This thesis assesses which factors of the IT strategy processes in Fast Moving Consumer Goods production companies improve the alignment of IT services to the Business. Companies in the Fast Moving Consumer Goods industry focus their strategies on the operational processes of their organization. The company goals are generally focused on the...

One Giant Leap For Brouwerij Klein Duimpje

Brouwerij Klein Duimpje is a microbrewery, founded in 1997, and situated in Hillegom. It currently has a beer range of more than twenty different beer styles. The focus of the assignment for Brouwerij Klein Duimpje was to define a strategy to attract more consumers to buy Klein Duimpje beers. During the analysis it was discovered that the...

Sustainability Maturity Model: The Pilot Sustainability Agenda-Setting in Business

The Master’s programme Industrial Ecology is jointly organised by Leiden University and Delft University of Technology. Sustainable development is a young, developing field in which many standards, certificates, and initiatives are spawning. Companies are expected to work on sustainable development by its customers, investors, and society in...

A Decision Model For Strategic Alignment In Supply Networks: A Case From Apparel Industry

In today’s highly competitive market, it is very difficult for companies to stay successful in the market. While manufacturing methods have improved in last fifty years, competition is taking place at the level of whole supply chain rather than production only. Accordingly, the apparel industry which has long and complicated supply network needs...

ForBuS: A Tool to Form a Business Strategy

In this graduation report companies who lack in having a clear and supported business strategy are offered a solution. This solution comes in the form of a business strategy forming tool: ForBuS. ForBuS is based on extensive literature research where the closed loop management system of Kaplan & Norton (2008) is used as basis. ForBuS is an...

Enriching SCOR Model: Recapturing the notions of Business Strategy and Business Sustainability

The Supply-Chain Operations Reference (SCOR) model, established by the Supply Chain Council, constitutes the most renowned state-of-the-art analytical tool when it comes to the Supply Chain Management domain. Although it enumerates several prominent advantages, which are mainly related to its systematic and holistic approach, there appear to be...