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Geissdoerfer, Martin (author), Savaget, Paulo (author), Bocken, Nancy (author), Hultink, H.J. (author)
Business model innovation is increasingly seen as a key competitive factor in B2B settings. In this context, prototyping, experimentation, and piloting have gained prominence as agile and resourceful methods that can be employed in business model innovation pursuits. Yet, despite increasing interest in this area, and the growing number of...
journal article 2022
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Geißdörfer, M. (author), Savaget, Paulo (author), Bocken, N.M.P. (author), Hultink, H.J. (author)
While the terms Circular Economy and sustainability are increasingly gaining traction with academia, industry, and policymakers, the similarities and differences between both concepts remain ambiguous. The relationship between the concepts is not made explicit in literature, which is blurring their conceptual contours and constrains the...
journal article 2017