Searched for: subject:"commercial%5C+vehicles"
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Spierings, Kate (author)
This graduation project was part of a collaboration between the Ford Motor Company and the Delft University of Technology on the topic of Service Innovation for the Light Commercial Vehicle market. The goal of the University Research project is to infuse service design into Ford’s DNA by introducing design research and service design methodology...
master thesis 2017
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Li, S. (author)
Starting off with Ford Motor Company, an internal and external research was firstly done. Basically, the general opportunities for Ford to transform itself into a service mobility company includes making full use of vehicle data to understand the customers’ behaviors, needs, transforming vehicle to mobile phone on the wheels, in order to create...
master thesis 2016
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Xu, X. (author)
This graduation project was initiated by ID StudioLab, in collaboration with Ford. The goals are to understand deeply about commercial vehicle users' needs especially by using contextmapping method and to design innovative service concept in the area of mobility. This project adopted double diamond service design process, including Discover,...
master thesis 2016