Searched for: subject%3A%22commoditization%22
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Bronkhorst, Jeroen (author), Schaveling, Jaap (author), Janssen, M.F.W.H.A. (author)
Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization...
journal article 2019