Searched for: subject:"consumer"
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van den Bercken, Laurens (author)
Health literacy, i.e. the ability to read and understand medical text, is a relevant component of public health. Unfortunately, many medical texts are hard to grasp by the general population as they are targeted at highly-skilled health professionals and use complex language and domain-specific terms. Here, automatic text simplification making...
master thesis 2019
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Bouma, Jozine (author)
This report is a graduation thesis for the master Integrated Product Design at the Delft University of Technology. Carried out in collaboration with Philips Design in the Netherlands. The project is about how to engage consumers in the transition from a linear towards a circular economy in which we make more efficient use of materials and...
master thesis 2019
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Timmerman, Hanna (author)
This report provides an analysis of the consumer experience at the end-of-use phase of a product. The study in this report focussed on the consumer-product relationship: how this plays a role in the process of product detachment, and what this means for products at the end-of-use, with a specific attention for products in a circular economy.
master thesis 2018
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Merkx, Jet (author)
Industry 4.0, the so-called fourth industrial revolution, is a future-oriented strategy to prepare industry for future production (Davies & Sendler, 2018a). The opportunities of the applications and technologies of Industry 4.0 have been researched (Hermann, Pentek, & Otto, 2016; Zhou & Liu, 2016). However, in practice, different...
master thesis 2018
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Bal, Yasmine (author)
The effects of e-commerce on consumer mobility are studied by means of a structural equation modelling analysis. Shopping value and orientation preferences directly affect shopping frequency in the online and offline environment, besides an indirect effect from shopping value via orientation preference to shopping frequency is found significant....
master thesis 2018
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Mertens, Diede (author)
The aim of this project was to design an end-of-use experience in a circular economy for the Apple iPhone. The main challenge was to find out what the obstacles were at the end-of-use. During this research it became clear that many consumers don’t do anything with their old phone when they buy a new one. These old iPhones are left forgotten in...
master thesis 2018
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Song, Yuke (author)
This is a master graduation project of TU Delft, in collaboration with Air France KLM (AFKL) Digital Department. It proposes a personalised digital service, “Travel Avatar”, for KLM frequent business travellers, aiming at bring hedonic rewards of travelling for business to their trips and create memorable customer experience, which enhance...
master thesis 2018
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Luthfiana Khairu Nisa, Rizqi (author)
Capturing the individual’s behavioral responses to the actions driven by market and government will always be an interesting activity towards a broad spectrum of society. It could not be neglected that an individual may have different views in responding towards a new policy intervention or a new product market. However, references to use of the...
master thesis 2018
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Bao, Zixian (author)
Fastest growing wine market “Chinese wine market has been growing steadily between 2008-2012, by a constant growth rate of 137%” (Wang, 2018). The importation of wine is expected to grow from 2 million cases in 2007 to 50 million cases in 2017. The potential market is estimated at between 50 million and 250 million Chinese drinkers (Hays, 2015)....
master thesis 2018
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van der Knaap, Rodney (author)
Previously to the start of this project a research in fifteen monobrand stores of G-Star Raw has been conducted. During this research four major insights of the current consumer experience in the G-Star stores were derived which led to the following problem definition:

Currently, G-Star RAW’s products are not experienced in full...
master thesis 2018
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de Kok, Roos (author)
Our world population is increasing significantly resulting in a growing energy demand while the earth is running out if natural resources. This expanded energy demand directly affects climate change. Hence, there is an urgent need to move towards urban sustainability and to reduce our energy consumption. This calls upon a behavioral change in...
master thesis 2018
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Mishra, Pratik (author)
Resource and cost-efficient innovations that are designed to address the needs of the low-income markets focused on “value for money’ are termed as frugal innovations. Frugal innovation aims to provide financially poor consumers with economically effective solutions in order to deal with their problems. The idea of bringing business to the low...
master thesis 2018
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Buesink, Robert (author)
This graduation report was written by Robert Buesink in collaboration with Wonder Inc. and the Delft University of Technology. Wonder Inc. is a strategic design and innovation agency that was founded in 2008. For years they have been working on the creation of a Brand perception model. Wonder inc. believes that brands live in the mind of the...
master thesis 2018
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van Hattum, Jessie (author)
The goal of this thesis was to ‘develop a tool that offers insights in message framing for behaviour change to improve communication towards customers.’ By using an Design Based Research and Double Diamond approach constant iterations were made between theory and practice to develop a support tool that helps sustainable start-ups to design...
master thesis 2018
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Garcia Arias, Sandra (author)
Packaging made from renewable sources has become more important in our society every day. Bio-based packaging is a sustainable alternative to petrochemical plastic packaging since it reduces the dependency on fossil fuel resources and lowers CO2 emissions. Tetra Pak has recently introduced the bio-based package in the market. Tetra Pak’s bio...
master thesis 2018
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Polat, Esra (author)
Mobile phones are one of the most ubiquitous devices in our lives. The ever-growing demand for mobile phones and rapid upgrade patterns, gives mobile phones an unsustainable linear character, with a big contribution to e-waste. This study is about stimulating consumers to return their mobile phones to extend its life or fulfill another purpose...
master thesis 2018
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Hup, Ben (author)
Privacy and security are perceived as of great importance. However, readily available Privacy-Enhancing Technologies (PETs) and their development, innovation and standardization is not very forthcoming. Indeed, the dominant business model is privacy invasive: gathering and using private data as part of the business model to safeguard continuity....
master thesis 2017
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Meijs, Olmo (author)
The consumer market shows a growing heterogeneity in demand. This means that consumers are more and more looking for custom and unique products. As a reaction, companies developed a new strategy called Mass Customization (MC) which revolves around offering products that are developed and produced custom to user specific needs. Via online tool...
master thesis 2017
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Huskens, Cheron (author)
The graduation project, “East vs. West: Influence of Visual Cues of Packaging on Perceived Product Quality of Mayonnaise”, focuses on food product packaging, how they may be perceived differently across cultures and how they can be tailored to better suit specific cultures if necessary. The project looks into what aspects of food packaging makes...
master thesis 2017
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Boot, Maaike (author)
This report is the result of a graduation project at the TU Delft, Faculty of Industrial Design Engineering. The assignment was commissioned by Eneco Group, with the aim to increase the adoption of the electric car among private consumers.

Problem definition
Over past decades, the electric car has received an increasing amount of...
master thesis 2017
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