Searched for: subject:"consumer%5C+behaviour"
(1 - 20 of 23)

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de Wit, Charlotte (author)
On-the-go food packaging has a significant negative impact on the environment. The awareness of this long existing problem is rising among consumers and policy makers. Although over decades many professionals in various areas of expertise have worked on improvements and tried to find solutions, these solutions all involve trade-offs. An ideal...
master thesis 2019
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Pettersen, Aleksander (author)
Battery electric vehicles (BEVs) are considered an important contribution to the global task of creating a greener society as it allows for the benefits of commuting to sustain, without the consequence of pollution. Consequently, central and local governments across the globe are attempting to spark the diffusion of BEVs through various measures...
master thesis 2019
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Acevedo Olaya, Sebastían (author)
The relevance of persuasion for product care. Aiming at increasing users’ interest in sustainable consumption, different lines of research and initiatives ranging from frameworks for design to community-based approaches, have presented routes to support a transition from a linear economy to a circular economy. These models intend to extend the...
master thesis 2019
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Ebbers, Lauren (author)
The fashion industry is the second most polluting industry in the world, mostly due to the many ways fashion is polluting the environment (Fischer, 2015). First of all by the CO2 emission produced in manufacturing and logistics, second the massive amounts of water used in dyeing processes and production of natural resources, third the pollution...
master thesis 2019
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de Jong, Yannic (author)
Our contemporary society faces serious social and environmental challenges due to the increasing usage of automobiles. However, researchers have suggested that stimulating the acceptance of car sharing is a promising solution for dealing with these issues. Therefore, the goal of this graduation project was to support the car sharing company...
master thesis 2019
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Gülgeç, Ilgaz (author)
The extended use of internet has digitalized many daily life practices in human life, including shopping, in the 21st century. While consumers used to experience the products mainly in store, now they must base their purchases whatever they see on the screen. Thus, the visual product design directly influences the digital buyers in their product...
master thesis 2019
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van Diest, Charlotte (author)
The aim of this thesis is to explore how designers can create well-being for all through product or service design. Well-being for all can be achieved through designing with the focus on Consumer Wisdom. Consumer Wisdom is defined as the pursuit of well-being for oneself and for others through mindful management of consumption-related choices...
master thesis 2019
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Bouma, Jozine (author)
This report is a graduation thesis for the master Integrated Product Design at the Delft University of Technology. Carried out in collaboration with Philips Design in the Netherlands. The project is about how to engage consumers in the transition from a linear towards a circular economy in which we make more efficient use of materials and...
master thesis 2019
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Bao, Zixian (author)
Fastest growing wine market “Chinese wine market has been growing steadily between 2008-2012, by a constant growth rate of 137%” (Wang, 2018). The importation of wine is expected to grow from 2 million cases in 2007 to 50 million cases in 2017. The potential market is estimated at between 50 million and 250 million Chinese drinkers (Hays, 2015)....
master thesis 2018
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van der Knaap, Rodney (author)
Previously to the start of this project a research in fifteen monobrand stores of G-Star Raw has been conducted. During this research four major insights of the current consumer experience in the G-Star stores were derived which led to the following problem definition:<br/><br/>Currently, G-Star RAW’s products are not experienced in full...
master thesis 2018
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Mishra, Pratik (author)
Resource and cost-efficient innovations that are designed to address the needs of the low-income markets focused on “value for money’ are termed as frugal innovations. Frugal innovation aims to provide financially poor consumers with economically effective solutions in order to deal with their problems. The idea of bringing business to the low...
master thesis 2018
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van Hattum, Jessie (author)
The goal of this thesis was to ‘develop a tool that offers insights in message framing for behaviour change to improve communication towards customers.’ By using an Design Based Research and Double Diamond approach constant iterations were made between theory and practice to develop a support tool that helps sustainable start-ups to design...
master thesis 2018
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Polat, Esra (author)
Mobile phones are one of the most ubiquitous devices in our lives. The ever-growing demand for mobile phones and rapid upgrade patterns, gives mobile phones an unsustainable linear character, with a big contribution to e-waste. This study is about stimulating consumers to return their mobile phones to extend its life or fulfill another purpose...
master thesis 2018
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van Muiswinkel, F. (author)
This Master Thesis is the result of the graduation project commissioned by Gyre, a start-up company that brings products to the market from a commitment to reduce plastic waste across world oceans. To contribute in solving the problem of oceanic pollution, reducing the stream of plastic bags entering the the oceans is a convenient way to start,...
master thesis 2017
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Ottenhoff, K.N.M. (author)
Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...
master thesis 2016
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Ottenhoff, K.N.M. (author)
Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...
master thesis 2016
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Van 't Hart, E.R. (author)
master thesis 2015
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Van Weelden, E. (author)
Now the detrimental consequences of human consumption become apparent, companies search for ways to extend the product life cycle. Refurbishment is an accessible and cost-effective strategy to regain value from used products and contributes to a more circular consumption model. Driven by a growing commercial interest in refurbishment, this...
master thesis 2015
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Keijzer, M. (author)
master thesis 2015
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Veeken, M.W. (author)
The insufficient fulfilment of demand for social media creates new business opportunities. One of the interesting businesses where such opportunities arise is nightlife. The goal of this research is to examine how a social media tool can help club visitors in their decision-making process. The outcome of this research is a mock-up concept,...
master thesis 2013
Searched for: subject:"consumer%5C+behaviour"
(1 - 20 of 23)

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