Design and implementation of a strategy that introduces customer feedback in the early pre-development phase of Natural User Interactions in BMW car products

Hereby, you are reading my graduation project for the Master’s program in Strategic Product Design on the TUDelft. The research has been formulated from my interest in both customer-centric design and the automotive industry. <br/><br/>This research started with the aim to introduce short-cycle feedback loops in pre-development departments to...

Designing a framework to enhance & implement customer orientation in buyer-supplier dyads: Organising customer orientation

The growth of a supplier is restricted when buyers have unmet expectations and thus frustrating experiences during the dyadic (between two parties) interactions. Hence the establishment of buyer-supplier relationships is limited. The organisational challenges of a supplier have a negative impact on the conveyed service quality. Customer...

Pop-up consultancy centres as an instrumental policy means. Evaluation report: Triple-A: Stimulating the Adoption of low-carbon technologies by homeowners through increased Awareness and easy Access, Deliverable 3.4.1

Local authorities engaged in the Interreg 2 Seas project Triple-A aim to achieve an acceleration of the market in the owner-occupied single-family home renovation sector by increasing awareness of – and enabling access to – energy-saving technologies. This report describes local authorities' experiences of developing and using pop-up consultancy...

Connecting with customers: A service for RIKILT Laboratory Quality Service

The world population is increasing and ageing. This causes an increasing demand for healthy and protein-rich food, putting pressure on food producers to increase their volumes. Sometimes this goes at costs of quality, or even safety. As a result more food safety incidents occur. Therefore the control of food and feed safety and quality is very...

The Road to Success: Effects of Top Management Supervision on NPD Processes and Outcomes

In this project the author studies the effect of top management supervision on two NPD structural elements, namely customer orientation and portfolio management processes, and on NPD success factors: new product innovativeness, NPD speed and costs. Additionally, the effect of the two aforementioned structural elements on the noted NPD success...

Multi-channel services for click and mortars: Development of a design method

The rise of Internet commerce led to multiple predictions of disintermediation and the decline of physical shopping. However, a "click and mortar" approach, which combines online, offline and telephone contact, has added value for customers and for supplier profitability, as recent research confirms. Our research objective was to help...